Review of marketing research special issue : marketing legends

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman

Bibliographic Details
Main Author: Naresh K. Malhotra
Format: eBook
Language:English
Published: Bingley, U.K. Emerald 2011
Series:Review of marketing research
Subjects:
Online Access:
Collection: Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa
Description
Summary:This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman
Item Description:Mode of access: World Wide Web
Physical Description:xix, 351 p. ill
ISBN:9780857248985