MPG.eBooks - Search Results

1

Marketing Communication Policies

by Busch, Rainer, Seidenspinner, Margarete, Unger, Fritz
Published 2007

Springer Berlin Heidelberg

Subjects: “...Internet marketing...”

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2

Brilliant marketing plans : what to know and do to make a successful plan

by Linton, Ian
Published 2011

Prentice Hall

Subjects: “...Marketing / Planning...”

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3

Understanding interactive network branding in SME firms

by Koporcic, Nikolina, Törnroos, Jan-Åke
Published 2019

Emerald Publishing Limited

Subjects: “...Interactive marketing...”

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4

Data-driven marketing content : a practical guide

by Wilson, Lee
Published 2019

Emerald Publishing Limited

Subjects: “...Marketing / Data processing...”

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5

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

by Ozuem, Wilson, Willis, Michelle
Published 2022

Springer International Publishing

Subjects: “...Internet marketing...”

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6

Fusion for profit : how marketing and finance can work together to create value

by Jagpal, Sharan
Published 2008

Oxford University Press

Subjects: “...Marketing / Management...”

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7

The Palgrave Handbook of Interactive Marketing

Published 2023

Palgrave Macmillan

Subjects: “...Internet marketing...”

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8

Bottom of the pyramid marketing : making, shaping and developing BoP markets

Published 2018

Emerald Publishing Limited

Subjects: “...Branding (Marketing)...”

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9

Manga guide to marketing

by Yasuda, Takashi
Published 2023

John Wiley & Sons, Inc.

Subjects: “...Marketing...”

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10

The very good marketing guide : how to grow your business on a budget

by Miocevich, Amy
Published 2023

John Wiley & Sons, Inc.

Subjects: “...Marketing / Management / fast...”

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11

The highly effective marketing plan (HEMP) : a proven, practical, planning process for companies of all sizes

by Knight, Peter
Published 2004

Pearson/Prentice Hall Business

Subjects: “...Marketing / Management / fast...”

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12

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

by Safko, Lon
Published 2013

McGraw-Hill

Subjects: “...Marketing...”

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13

Enhance inbound and outbound marketing with a trusted single view of the customer

by Ballard, Chuck
Published 2014

IBM Corp., International Technical Support Organization

Subjects: “...Database management / Marketing...”

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14

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method

by Canalichio, Pete
Published 2018

Emerald Publishing Limited

Subjects: “...Marketing...”

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15

Case studies in marketing

by Kapil, Kanwal Nayan
Published 2011

Dorling Kindersley

Subjects: “...Marketing / Case studies...”

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16

Transmedia marketing : from film and TV to games and digital media

by Zeiser, Anne
Published 2015

Focal Press

Subjects: “...Mass media / Marketing / fast...”

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17

The myth of the mainstream

by Collins, Marcus
Published 2023

MIT Sloan Management Review

Subjects: “...Marketing...”

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18

Kellogg on marketing : the marketing faculty of the Kellogg School of Management

Published 2023

John Wiley & Sons, Inc.

Subjects: “...Marketing...”

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19

International marketing research : opportunities and challenges in the 21st century

by Rialp, Alex
Published 2007

Elsevier JAI

Subjects: “...Business & Economics / International / Marketing / bisacsh...”

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20

The new marketing playbook : the latest tools and techniques to grow your business

by Mehta, Ritchie
Published 2021

Pearson Education Limited

Subjects: “...Marketing...”

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