MPG.eBooks - Search Results

1

Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community

by Kapin, Allyson
Published 2013

Jossey-Bass

Subjects: “...Social change / http://id.loc.gov/authorities/subjects/sh85123918...”

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2

Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets

Published 2013

Springer Berlin Heidelberg

Table of Contents: “...Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value...”

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3

The social media strategist : build a successful program from the inside out

by Barger, Christopher
Published 2012

McGraw-Hill

Subjects: “...Social Change / hilcc...”

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4

Relevance : the power to change minds and behavior and keep you ahead of the competition

by Coville, Andrea
Published 2014

Bibliomotion

Subjects: “...Meaning (Psychology) / Social aspects...”

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5

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

by Proulx, Mike
Published 2012

John Wiley & Sons

Table of Contents: “...The backchannel : bringing the social conversation to the forefront -- Social TV guides : curating...”

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6

Social networking for promoting you as a brand

by Solis, Brian

[FTPress Delivers]

Subjects: “...Social Change...”

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7

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)

by Kerpen, Dave
Published 2011

McGraw Hill-Ascent Audio

Subjects: “...Online social networks / fast...”

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8

Social media and public relations : eight new practices for the PR professional

by Breakenridge, Deirdre
Published 2012

FT Press

Table of Contents: “...Introduction: when social media meets pr, communication unites with technology -- PR practice #1...”

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9

Institutional investors' power to change corporate behaviour : international perspectives

by Young, Suzanne
Published 2013

Emerald

Table of Contents: “...Institutional investors power to change corporate behavior : an introduction / Suzanne Young...”

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10

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2017

John Wiley & Sons, Inc.

Table of Contents: “...The social media mix -- Cybersocial tools -- Content marketing -- Twitter -- Facebook -- LinkedIn...”

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11

Trust Inc. : how companies can gain respect in a social media age how business can win respect in a social media age

by Yeomans, Matthew
Published 2018

Routledge

Table of Contents: “... behaviour change -- The know how -- How to show not tell -- The social network effect -- How to save...”

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12

Share this too : more social media solutions for PR professionals

by Brown, Rob
Published 2013

Wiley

Table of Contents: “...The future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift...”

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13

Do it wrong quickly : how the web changes the old marketing rules

by Moran, Mike
Published 2007

IBM Press

Table of Contents: “.... This won't work where I work -- Ch. 9. This stuff changes too fast...”

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14

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

by Scott, David Meerman
Published 2010

John Wiley & Sons

Table of Contents: “...The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video...”

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15

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

by Scott, David Meerman
Published 2020

John Wiley & Sons, Inc.

Table of Contents: “...How the web has changed the rules of marketing and PR. The old rules of marketing and PR...”

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16

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

by Scott, David Meerman
Published 2022

John Wiley & Sons, Inc.

Table of Contents: “... and PR -- Reaching your buyers directly -- Social media and your targeted audience -- The content-rich...”

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17

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by Scott, David Meerman
Published 2011

John Wiley & Sons

Table of Contents: “...How the Web has changed the rules of marketing and PR -- Web-based communications to reach buyers...”

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18

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman
Published 2013

John Wiley & Sons, Inc.

Table of Contents: “...The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs...”

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19

Public Relations Management in Africa Volume 1 : Exploring Organisational Impact

Published 2023

Palgrave Macmillan

Table of Contents: “... in Sub-Saharan Africa: A Ten-Year Review -- Chapter 3. The Use of Social and Digital Media in Public...”

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20

Public Relations Management in Africa Volume 2 : The Practical, the Conceptual and the Empirical

Published 2023

Palgrave Macmillan

Table of Contents: “... perspective -- Chapter 6. Social Media and Public Relations Practice in Tanzania -- Chapter 7. A Framework...”

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