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dewey-ones:"659 - Advertising & public relations"
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1
6 steps to free
publicity
by
Yudkin, Marcia
Published 2009
Career Press
Table of Contents:
“
...pt. 1. Getting started with
publicity
-- pt. 2. Writing to get
publicity
-- pt. 3.
Speaking
...
”
Call Number:
HD59
Read Now
2
World class communication : how great ceos win with the public, shareholders, employees, and the media
by
Scudder, Virgil
Published 2020
Tantor Media
Subjects:
“
...
public
relations / aat...
”
Call Number:
HD30.3
Read Now
3
The little book of big PR : 100+ quick tips to get your small business noticed
by
Witter, Jennefer
Published 2014
American Management Association
Table of Contents:
“
... for Thought; CHAPTER 4: Networking; Case Study: Networking + Authenticity = Business; CHAPTER 5:
Speaking
...
”
Call Number:
HD59
Read Now
4
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Subjects:
“
...
public
relations / aat...
”
Call Number:
HF5415.1265
Read Now
5
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
by
Scott, David Meerman
Published 2022
John Wiley & Sons, Inc.
Subjects:
“
...Internet in
public
relations / http://id.loc.gov/authorities/subjects/sh00002234...
”
Call Number:
HF5415.1265
Read Now
6
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
by
Scott, David Meerman
Published 2020
John Wiley & Sons, Inc.
Subjects:
“
...Internet in
public
relations / http://id.loc.gov/authorities/subjects/sh00002234...
”
Call Number:
HF5415.1265
Read Now
7
Rock the tech stage : how the best speakers in tech present ideas and pitch products
by
Santolalla, Oscar
Published 2020
Apress
Subjects:
“
...
public
relations / aat...
”
Call Number:
HF5415.153
Read Now
8
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2010
John Wiley & Sons
Subjects:
“
...
public
relations / aat...
”
Call Number:
HF5415.1265
Read Now
9
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by
Delahaye Paine, Katie
Published 2011
Wiley
Table of Contents:
“
... for the job -- How to measure marketing,
public
relations, and advertising in a social media world -- How...
”
Call Number:
HF5415.5
Read Now
10
Selling the American people : advertising, optimization, and the origins of Adtech
by
McGuigan, Lee
Published 2023
The MIT Press
“
...How marketers learned to dream of optimization and
speak
in the idiom of management science well...
”
Call Number:
HF6146.I58
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
330 - Economics
8
658 - General management
8
381 - Commerce
5
338 - Production
3
300 - Social sciences
1
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302 - Social interaction
1
380 - Commerce, communications & transportation
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384 - Communications; telecommunication
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Language
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10
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O'Reilly
9
MIT Press eBook Archive
1
Author
Scott, David Meerman
4
Delahaye Paine, Katie
1
McGuigan, Lee
1
Santolalla, Oscar
1
Scudder, Ken
1
Scudder, Virgil
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Yudkin, Marcia
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