1 Table of Contents: “...Notes on Contributors vii Acknowledgments xiii 1 What Is Theory? 1; Brigitta R. Brunner 2 Strategy...”

2 Table of Contents: “...Einleitung -- Ökonomische Grundlagen -- Theorie der zweiseitigen Märkte und Medienplattformen...”

3 Table of Contents: “... for Newspapers.- Part II: Theories -- 3 State Support for News -- 4 Industrial Subsidies -- 5 Newspaper Subsidies...”

4 Subjects: “...BUSINESS & ECONOMICS / Public Relations / bisacsh...”

5 Subjects: “...Business & Economics, Public Relations / bisacsh...”

6 Table of Contents: “..., and Countermeasures -- Simple Economics of Cybercrime and the Vicious Circle -- An Institutional Perspective...”

7 “... economic and legal theory, the author presents practical conclusions and future policy implications...”

8 “... Professor of Marketing at the Department of Economics and Management at the University of Florence, Italy...”

9 Table of Contents: “...Lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions...”

10 Subjects: “...Organizational theory & behaviour / bicssc...”

11 Table of Contents: “...Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords...”

12 Subjects: “...Business & Economics / hilcc...”

13 Subjects: “...BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh...”

14 Table of Contents: “...Introduction to the theory of strategic communication -- Careers in strategic communication...”

15 Subjects: “...BUSINESS & ECONOMICS / Management / bisacsh...”

16 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from...”

17 Table of Contents: “...What is an event and what is event marketing? -- The evolution of event marketing -- The theory...”

18 Table of Contents: “... on the communications offensive?; The men who stare at goats: the power of social media conspiracy theories; A rumour...”

19 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : Extracting valuable data from...”

20 “...The Economics of Information, Communication, and Entertainment, The Impacts of Digital Technology...”