1 Table of Contents: “...Notes on Contributors vii Acknowledgments xiii 1 What Is Theory? 1; Brigitta R. Brunner 2 Strategy...”

2 Table of Contents: “...Einleitung -- Ökonomische Grundlagen -- Theorie der zweiseitigen Märkte und Medienplattformen...”

3 Table of Contents: “...Lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions...”

4 Table of Contents: “..., and Countermeasures -- Simple Economics of Cybercrime and the Vicious Circle -- An Institutional Perspective...”

5 Table of Contents: “... for Newspapers.- Part II: Theories -- 3 State Support for News -- 4 Industrial Subsidies -- 5 Newspaper Subsidies...”

6 Subjects: “...Business & Economics, Public Relations / bisacsh...”

7 Subjects: “...BUSINESS & ECONOMICS / Public Relations / bisacsh...”

8 Subjects: “...Organizational theory & behaviour / bicssc...”

9 Table of Contents: “...Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords...”

10 Subjects: “...BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh...”

11 “... economic and legal theory, the author presents practical conclusions and future policy implications...”

12 “... Professor of Marketing at the Department of Economics and Management at the University of Florence, Italy...”

13 Table of Contents: “...Introduction to the theory of strategic communication -- Careers in strategic communication...”

14 Subjects: “...BUSINESS & ECONOMICS / Management / bisacsh...”

15 Subjects: “...BUSINESS & ECONOMICS / Business Communication / General / bisacsh...”

16 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from...”

17 Subjects: “...Business & Economics / hilcc...”

18 Table of Contents: “...What is an event and what is event marketing? -- The evolution of event marketing -- The theory...”

19 Table of Contents: “... on the communications offensive?; The men who stare at goats: the power of social media conspiracy theories; A rumour...”

20 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : Extracting valuable data from...”