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by Caywood, Clarke L.
Published 2012

McGraw-Hill

Table of Contents: “... of Integrated Marketing Communications -- Chapter 2 Communications Research: Foundational Methods -- Chapter 3...”

by Bünte, Claudia
Published 2023

Springer Fachmedien Wiesbaden

Table of Contents: “... verstehen sie Kundinnen wirklich -- 2.1 Das sind Consumer Insights -- 2.2 Digitale Toolbox: praktische...”