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dewey-ones:"659 - Advertising & public relations"
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1
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
Table of Contents:
“
... --
Building
Up to Ethics -- Ethics Orientations and Reasoning -- Resolving Ethical Dilemmas --
Law
--
Building
...
”
Call Number:
HD59
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2
The handbook of strategic public relations and integrated marketing communications
by
Caywood, Clarke L.
Published 2012
McGraw-Hill
Table of Contents:
“
... Communications Research: Dynamic Digital Methods -- Chapter 4 Public Relations
Law
-- Chapter 5 A Brief History...
”
Call Number:
HM1221
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
380 - Commerce, communications & transportation
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381 - Commerce
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384 - Communications; telecommunication
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658 - General management
1
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2
Collection
O'Reilly
2
Author
Caywood, Clarke L.
1
Smudde, Peter M.
1
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