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dewey-ones:"659 - Advertising & public relations"
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The handbook of strategic public relations and integrated marketing communications
by
Caywood, Clarke L.
Published 2012
McGraw-Hill
Table of Contents:
“
... of Integrated Marketing Communications -- Chapter
2
Communications Research: Foundational Methods -- Chapter 3...
”
Call Number:
HM1221
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Classification: 659 - Advertising & public relations
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380 - Commerce, communications & transportation
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381 - Commerce
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384 - Communications; telecommunication
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658 - General management
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659 - Advertising & public relations
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Caywood, Clarke L.
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