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dewey-ones:"659 - Advertising & public relations"
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1
Einführung in die
moderne
Unternehmenskommunikation : Grundlagen, Theorien und Praxis
by
Rommerskirchen, Jan
,
Roslon, Michael
Published 2020
Springer Fachmedien Wiesbaden
“
... bringen die Unternehmen in Zugzwang. Die
moderne
Unternehmenskommunikation muss nicht zuletzt die soziale...
”
Read Now
2
Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action
by
Bhargava, Rohit
Published 2012
John Wiley & Sons
Table of Contents:
“
... and the Solution; Chapter 1 Inside the
Modern
Believability Crisis: How Rockefeller's Dimes, War Propaganda...
”
Call Number:
HB74.P8
Read Now
3
The practice of government public relations
Published 2022
Routledge
Table of Contents:
“
...-Ching Wu -- Ethics in government public relations and
modern
challenges for public sector organizations...
”
Call Number:
JK849
Read Now
4
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
“
... 25 languages. It offers a step-by-step action plan for harnessing the power of
modern
marketing...
”
Call Number:
HF5415.1265
Read Now
5
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2010
John Wiley & Sons
“
...A completely revised and updated edition of the BusinessWeek bestseller on effective,
modern
...
”
Call Number:
HF5415.1265
Read Now
6
Event marketing : how to successfully promote events, festivals, conventions, and expositions
by
Preston, Chris
Published 2012
John Wiley & Sons
“
...A
modern
, completely updated guide to effective event marketing As the events market becomes...
”
Call Number:
GT3405
Read Now
7
Die neue Öffentlichkeitsarbeit : Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele
Published 2015
Springer Fachmedien Wiesbaden
“
... beschreiben
moderne
und nachhaltige Public Relations anhand von praxisnahen Fallbeispielen für Zeiten...
”
Read Now
8
Advertising and the transformation of screen cultures
by
Florin, Bo
,
Vonderau, Patrick
,
Zimmermann, Yvonne
Published 2021
Amsterdam University Press
“
...Advertising has played a central role in shaping the history of
modern
media. While often...
”
Call Number:
HF6146.M68
Read Now
9
Advertising in new formats and media : current research and implications for marketers
Published 2016
Emerald Group Publishing Limited
“
.... Together, it provides a valuable overview of insights into
modern
advertising practice for advertising...
”
Call Number:
HF5826
Read Now
10
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
“
... relevant to the
modern
workplace, including remote management Consideration of diversity, inclusion, equity...
”
Call Number:
HD59
Read Now
11
Global and multicultural public relations
by
Molleda, Juan-Carlos
,
Kochhar, Sarab
Published 2019
Wiley Blackwell
“
...s, European and North American professional associations have made significant contributions to
modern
...
”
Call Number:
HD59
Read Now
12
State Aid for Newspapers : Theories, Cases, Actions
Published 2013
Springer Berlin Heidelberg
“
... governance, and
modern
management theory, the book analyses these issues by investigating the power...
”
Read Now
13
Die Geheimnisse erfolgreichen YouTube-Marketings : Von YouTubern lernen und Social Media Chancen nutzen
by
Opresnik, Marc Oliver
,
Yilmaz, Oguz
Published 2016
Springer Berlin Heidelberg
“
... Opresnik die Geheimnisse erfolgreichen YouTube-Marketings: Sie zeigen, wie dieses Medium in eine
moderne
...
”
Read Now
14
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2011
John Wiley & Sons
“
..."David Meerman Scott's marketing bible has become a
modern
day business classic. This is the book...
”
Call Number:
HF5415.1265
Read Now
15
Das TV-Format als Media Brand : Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft
by
Gärisch, André
Published 2018
Springer Fachmedien Wiesbaden
“
... jeweiliges Angebot binden. Um attraktive, gewinnbringende Programme kreieren zu können, ist
modernes
...
”
Read Now
16
Digitaler Strukturwandel der Öffentlichkeit : Historische Verortung, Modelle und Konsequenzen
Published 2021
Springer Fachmedien Wiesbaden
“
...
moderne
, demokratische Gesellschaft. Allerdings ist die Öffentlichkeit einem fundamentalen Wandel...
”
Read Now
17
Digital PR
by
Whatmough, Danny
Published 2018
Emerald Publishing Limited
“
... approaches that are starting to emerge. It poses the questions that
modern
PR practitioners need to ask...
”
Call Number:
HD59
Read Now
18
Vernetzte Verführungen : Wie wir uns gegen die Dark Arts der Konsumindustrie wehren
by
Tropp, Jörg
Published 2021
Springer Fachmedien Wiesbaden
“
... Kommunikation an der Hochschule Pforzheim. Er ist Autor des Standardwerks
Moderne
Marketing-Kommunikation und...
”
Read Now
19
Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future
by
Wolfe, Jennifer C.
Published 2020
Apress
“
... of
modern
corporations and how governance and oversight can lead us into an evolving digital future...
”
Call Number:
HD2741
Read Now
20
Rock the tech stage : how the best speakers in tech present ideas and pitch products
by
Santolalla, Oscar
Published 2020
Apress
“
... from entrepreneurs, executives, and engineers from companies that have shaped
modern
tech history...
”
Call Number:
HF5415.153
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659 - Advertising & public relations
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15
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7
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O'Reilly
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Springer eBooks 2005-
7
Emerald Business, Management and Economics eBook Collection Archive
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Author
Scott, David Meerman
3
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