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dewey-ones:"659 - Advertising & public relations"
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1
Commercial advertising : six lectures at the London school of economics and political science (University of London)
by
Russell, Thomas
Published 2013
Routledge
Table of Contents:
“
...Lecture 1. The
economic
justification of advertising -- lecture 2. Advertising : its functions...
”
Call Number:
HF5823
Read Now
2
Peer-to-Peer Video : The Economics, Policy, and Culture of Today's New Mass Medium
Published 2008
Springer New York
Table of Contents:
“
...Peer-to-Peer:
Economics
-- The
Economics
of User Generated Content and Peer-to-Peer: The Commons...
”
Read Now
3
Proceedings of the 10th International Conference on Business, Accounting, Finance and
Economics
(BAFE 2022)
Published 2023
Atlantis Press
“
...Advances in
Economics
, Business and Management Research...
”
Read Now
4
The Global Cybercrime Industry : Economic, Institutional and Strategic Perspectives
by
Kshetri, Nir
Published 2010
Springer Berlin Heidelberg
Table of Contents:
“
..., and Countermeasures -- Simple
Economics
of Cybercrime and the Vicious Circle -- An Institutional Perspective...
”
Read Now
5
Broadband as a Video Platform : Strategies for Africa
Published 2014
Springer International Publishing
Table of Contents:
“
... Technologies for Rural Development in Africa -- 11 The
Economic
Impact of Telecommunications in Senegal -- 12...
”
Read Now
6
Reputation Capital : Building and Maintaining Trust in the 21st Century
Published 2009
Springer Berlin Heidelberg
Table of Contents:
“
... of the global
economic
downturn -- IV: New perspectives for reputation management -- Community reputation...
”
Read Now
7
Advertising and the transformation of screen cultures
by
Florin, Bo
,
Vonderau, Patrick
,
Zimmermann, Yvonne
Published 2021
Amsterdam University Press
Subjects:
“
...BUSINESS &
ECONOMICS
/ Advertising & Promotion...
”
Call Number:
HF6146.M68
Read Now
8
Grundlagen der Medienwirtschaft : Algorithmen und Medienmanagement
by
Zydorek, Christoph
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Economics
...
”
Read Now
9
Advertising and differentiated products
by
Heene, Aimé
Published 2001
Emerald
Subjects:
“
...Business &
Economics
/ Strategic Planning / bisacsh...
”
Call Number:
HF5823
Read Now
10
Einführung in die neue Ökonomie der Medienmärkte : Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte
by
Dewenter, Ralf
,
Rösch, Jürgen
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Economic
policy...
”
Read Now
11
Medienrechtsbewertung : Der Wert audiovisueller Medienrechte im dualen Rundfunksystem
by
Brösel, Gerrit
Published 2002
Deutscher Universitätsverlag
Subjects:
“
...Financial
Economics
...
”
Read Now
12
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
13
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
14
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2011
John Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
15
The digital handshake : seven proven strategies to grow your business using social media
by
Chaney, Paul
Published 2009
Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
16
Advertising in new formats and media : current research and implications for marketers
Published 2016
Emerald Group Publishing Limited
Subjects:
“
...Business &
Economics
/ Advertising & Promotion / bisacsh...
”
Call Number:
HF5826
Read Now
17
Transitioned Media : A Turning Point into the Digital Realm
Published 2010
Springer New York
Subjects:
“
...
Economic
policy...
”
Read Now
18
Ecommerce Reimagined : Retail and Ecommerce in China
by
Gai, Sharon
Published 2022
Springer Nature Singapore
Subjects:
“
...Asia—
Economic
conditions...
”
Read Now
19
The New World of Transitioned Media : Digital Realignment and Industry Transformation
Published 2015
Springer International Publishing
Subjects:
“
...
Economic
policy...
”
Read Now
20
Neu gestalteter elektronischer Geschäftsverkehr : Einzelhandel und E-Commerce in China
by
Gai, Sharon
Published 2023
Springer Nature Singapore
Subjects:
“
...Asia—
Economic
conditions...
”
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