MPG.eBooks - Search Results

81

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

by Scott, David Meerman
Published 2010

John Wiley & Sons

Subjects: “...BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh...”

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82

Advertisers at work

by Tuten, Tracy L.
Published 2012

Apress

Subjects: “...BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh...”

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83

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation

by Plummer, Joseph Thornton
Published 2007

John Wiley & Sons

Subjects: “...BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh...”

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84

Institutional investors' power to change corporate behaviour : international perspectives

by Young, Suzanne
Published 2013

Emerald

Subjects: “...Business & Economics / Business Ethics / bisacsh...”

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85

Go live! : turn virtual connections into paying customers

by Gitomer, Jeffrey
Published 2020

Gildan Audio

Subjects: “...BUSINESS & ECONOMICS / Sales & Selling / General / bisacsh...”

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86

Principles of strategic communication

by Holtzhausen, Derina Rhoda, Fullerton, Jami A., Lewis, Bobbi Kay, Shipka, Danny
Published 2021

Routledge

Subjects: “...BUSINESS & ECONOMICS / Marketing / General / bisacsh...”

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87

Advertising management in a digital environment : text and cases

by Kelley, Larry D., Bartel Sheehan, Kim
Published 2022

Routledge

Subjects: “...BUSINESS & ECONOMICS / Management / bisacsh...”

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88

Inbound PR : the PR agency's manual to transforming your business with inbound

by Stareva, Iliyana
Published 2018

Wiley

Subjects: “...BUSINESS & ECONOMICS / Sales & Selling / bisacsh...”

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89

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2017

John Wiley & Sons, Inc.

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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90

Employer branding for dummies

by Mosley, Richard, Schmidt, Lars
Published 2017

John Wiley & Sons

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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91

Online communities handbook : building your business and brand on the Web

by Buss, Anna
Published 2009

New Riders

Subjects: “...Online social networks / Economic aspects...”

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92

Beyond advertising : creating value through all customer touchpoints

by Wind, Yoram, Hays, Catharine
Published 2016

John Wiley & Sons, Inc.

Subjects: “...BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh...”

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93

Public relations theory : application and understanding

Published 2019

Wiley-Blackwell

Subjects: “...BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh...”

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94

The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns

by Weller, Bart, Calcott, Lori
Published 2012

Apress

Subjects: “...economics...”

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95

The AMA handbook of public relations

by Dilenschneider, Robert L.
Published 2010

AMACOM

Subjects: “...BUSINESS & ECONOMICS / Public Relations / bisacsh...”

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96

Pitch perfect : raising capital for your startup

by Kamps, Haje Jan
Published 2020

Apress

Subjects: “...Business & Economics / Investments & Securities / bisacsh...”

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97

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Prentice Hall

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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98

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)

by Kerpen, Dave
Published 2011

McGraw Hill-Ascent Audio

Subjects: “...Social media / Economic aspects...”

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99

Extraordinary PR, ordinary budget : a strategy guide

by Farmer, Jennifer R.
Published 2017

Berrett-Koehler Publishers

Subjects: “...BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh...”

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100

Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future

by Wolfe, Jennifer C.
Published 2020

Apress

Subjects: “...Business & Economics / Green Business / bisacsh...”

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