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dewey-ones:"659 - Advertising & public relations"
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World class communication : how great ceos win with the public, shareholders, employees, and the media
by
Scudder, Virgil
Published 2020
Tantor Media
“
... the essentiality and means of communicating well to various
constituencies
and forums, including: shareholders...
”
Call Number:
HD30.3
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2
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by
Delahaye Paine, Katie
Published 2011
Wiley
“
... key
constituencies
. Based on hundreds of case studies about how organizations have used measurement...
”
Call Number:
HF5415.5
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Classification: 659 - Advertising & public relations
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330 - Economics
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658 - General management
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659 - Advertising & public relations
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Delahaye Paine, Katie
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Scudder, Ken
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Scudder, Virgil
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