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dewey-ones:"659 - Advertising & public relations"
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1
Das Zusammenspiel von Product Placement und Co-Promotion : Eine Bestandsaufnahme und empirische Wirkungsanalyse
by
Zaiss, Volker
Published 2021
Springer Fachmedien Wiesbaden
Subjects:
“
...
Digital
media
...
”
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2
Digitaler Strukturwandel der Öffentlichkeit : Historische Verortung, Modelle und Konsequenzen
Published 2021
Springer Fachmedien Wiesbaden
Subjects:
“
...
Digital
media
...
”
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3
Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0
Published 2022
Springer Nature Singapore
Subjects:
“
...
Digital
media
...
”
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4
Personalized digital advertising : how data and technology are transforming how we market
by
Nesamoney, Diaz
Published 2015
Pearson Education
Subjects:
“
...
Digital
media
/ fast...
”
Call Number:
HF5801
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5
Z.E.R.O. : zero paid media as the new marketing model
by
Jaffe, Joseph
Published 2014
John Wiley & Sons
Subjects:
“
...
Digital
media
/ fast...
”
Call Number:
HF5823
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6
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
by
Wright, Travis
,
Snook, Chris J.
Published 2017
Wiley
Subjects:
“
...
Digital
media
/ fast...
”
Call Number:
HF5415.1265
Read Now
7
Advertising management in a digital environment : text and cases
by
Kelley, Larry D.
,
Bartel Sheehan, Kim
Published 2022
Routledge
Subjects:
“
...
Digital
media
/ http://id.loc.gov/authorities/subjects/sh98006600...
”
Call Number:
HF5823
Read Now
8
Get scrappy : smarter digital marketing for businesses big and small
by
Westergaard, Nick
Published 2016
AMACOM, American Management Association
Subjects:
“
...
Digital
media
/ http://id.loc.gov/authorities/subjects/sh98006600...
”
Call Number:
HF5415.1265
Read Now
9
Flash advertising : flash platform development of microsites, advergames, and branded applications
by
Fincanon, Jason
Published 2010
Focal Press
Subjects:
“
...COMPUTERS /
Digital
Media
/ Video & Animation / bisacsh...
”
Call Number:
TR897.7
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
302 - Social interaction
6
658 - General management
5
381 - Commerce
4
330 - Economics
3
300 - Social sciences
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500 - Natural sciences & mathematics
2
670 - Manufacturing
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7
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2
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O'Reilly
6
Springer eBooks 2005-
3
Author
Bartel Sheehan, Kim
1
Blum, Roger
1
Eisenegger, Mark
1
Ettinger, Patrik
1
Fincanon, Jason
1
Gopalakrishnan, Badri Narayanan
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Gupta, Ashish
1
Jaffe, Joseph
1
Kelley, Larry D.
1
Nesamoney, Diaz
1
Prinzing, Marlis
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Snook, Chris J.
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Tewary, Tavishi
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Westergaard, Nick
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