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dewey-ones:"659 - Advertising & public relations"
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1
Innovationsführerschaft durch Open Innovation : Chancen für die Telekommunikations-, IT- und Medienindustrie
Published 2009
Springer Berlin Heidelberg
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2
Music Business and the Experience Economy : The Australasian Case
Published 2013
Springer Berlin Heidelberg
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3
Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
Published 2013
Springer Berlin Heidelberg
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4
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
Published 2012
Springer Berlin Heidelberg
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5
Einführung in die Medienwirtschaftslehre
by
Zydorek, Christoph
Published 2013
Springer Fachmedien Wiesbaden
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6
Kommunikation bei Krisenausbruch : Wirkung von Krisen-PR und Koorientierung auf die journalistische Wahrnehmung
by
Herrmann, Simon
Published 2012
Springer Fachmedien Wiesbaden
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7
Integrierte Unternehmenskommunikation in international tätigen Unternehmen : Entwicklung eines länderübergreifenden Modells zur prozessorientierten Gestaltung der Integration von K...
by
Schipanski, Agnes
Published 2012
Vieweg+Teubner Verlag
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8
Angst und Leistung in Teams der Medienwirtschaft : Systemtheorie – Marktanforderungen – Wirkfaktoren
by
Sorge, Stefanie
Published 2012
Gabler Verlag
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9
SignsBook - Zeichen setzen in der Kommunikation
Published 2012
Gabler Verlag
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10
Management von Medienunternehmen : Digitale Innovationen - crossmediale Strategien
Published 2013
Springer Fachmedien Wiesbaden
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11
Hacking für Manager : Was Manager über IT-Sicherheit wissen müssen. Die Tricks der Hacker.
by
Schrödel, Tobias
Published 2011
Gabler Verlag
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12
Transformation von Fernsehformaten in die Volksrepublik China : Eine institutionenökonomische Betrachtung der Internationalisierung
by
Bodenstein-Koeppl, Birgit
Published 2011
Gabler Verlag
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13
Praxishandbuch Presse- und Öffentlichkeitsarbeit : Der kleine PR-Coach
by
Puttenat, Daniela
Published 2012
Springer Fachmedien Wiesbaden
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14
Artist-Management in Medienunternehmen : Lavieren zwischen Ökonomie und Kreativität
by
Knittel, Susanne
Published 2011
Gabler Verlag
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15
Content Infrastructure Management : Results of an empirical study in the print industry
by
Benlian, Alexander
Published 2006
Deutscher Universitätsverlag
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16
Piraterie in der Filmindustrie : Eine Analyse der Gründe für Filmpiraterie und deren Auswirkungen auf das Konsumverhalten
by
Dördrechter, Nikolai
Published 2006
Deutscher Universitätsverlag
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17
The FORA Framework : A Fuzzy Grassroots Ontology for Online Reputation Management
by
Portmann, Edy
Published 2013
Springer Berlin Heidelberg
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18
Media and Convergence Management
Published 2013
Springer Berlin Heidelberg
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19
Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
by
Lis, Bettina
,
Korchmar, Simon
Published 2013
Springer Fachmedien Wiesbaden
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20
Digitaler Darwinismus : Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
by
Kreutzer, Ralf T.
,
Land, Karl-Heinz
Published 2013
Springer Fachmedien Wiesbaden
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
658 - General management
294
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145
381 - Commerce
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302 - Social interaction
78
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39
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13
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158 - Applied psychology
9
740 - Drawing & decorative arts
7
001 - Knowledge
5
332 - Financial economics
5
170 - Ethics
4
011 - Bibliographies
3
153 - Mental processes & intelligence
3
303 - Social processes
3
352 - General considerations of public administration
3
005 - Computer programming, programs & data
2
025 - Library operations
2
368 - Insurance
2
070 - News media, journalism & publishing
1
155 - Differential & developmental psychology
1
174 - Occupational ethics
1
333 - Economics of land & energy
1
354 - Administration of economy & environment
1
620 - Engineering & allied operations
1
629 - Other branches of engineering
1
777 - [Unassigned]
1
800 - Literature & rhetoric
1
808 - Rhetoric & collections of literature
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6
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5
Trout, Jack
5
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4
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4
Assemble You
3
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3
Deges, Frank
3
Eggers, Christian W.
3
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3
Haydon, John
3
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3
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3
Miller, Michael
3
Ng, Deborah
3
Schindler, Marie-Christine
3
Spreer, Philipp
3
SpringerLink (Online service)
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Wecke, Bernhard
3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Guetz, Bernhard
2
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2
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2
Hess, Thomas
2
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2
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2
Horberry, Roger
2
Jarboe, Greg
2
Kamps, Ingo
2
Krueger, Richard
2
Land, Karl-Heinz
2
Lee, Kevin
2
Lee, Mordecai
2
Levy, Justin R.
2
Martínez-López, Francisco J.
2
Mitchell, Melanie
2
Moran, Mike
2
Mosley, Richard
2
Mudzanani, Takalani E.
2
Noam, Eli M.
2
Olbrich, Rainer
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Ozuem, Wilson
2
Pratt, Cornelius B.
2
Raaf, Udo
2
Rademacher, Lars
2
Reimer, Ingemar
2
Roberts-Bowman, Sarah
2
Romenti, Stefania
2
Rommerskirchen, Jan
2
Rupp, Miriam
2
Sammer, Petra
2
Schetter, Daniel
2
Schultz, Carsten D.
2
Schumann, Matthias
2
Schuster, Gabriele
2
Schwarz-Musch, Alexander
2
Seda, Catherine
2
Smith, Bud E.
2
Smith, Mike
2
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2
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2
Tauchhammer, Alexander
2
Trujillo, Esther
2
Willis, Michelle
2
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2
Witzenleiter, Michael
2
Zarrella, Alison
2
Zarrella, Dan
2
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2
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1
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1
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1
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