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dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"Emerald Business, Management and Economics eBook Collection Archive"
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1
Developing insights on branding in the B2B context : case studies from business practice
Published 2018
Emerald Publishing Limited
“
.... It presents several aspects of external as
well
as internal branding, supplemented by novel approaches in B2B...
”
Call Number:
HF5415.1255
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2
Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
“
... experiences and previous exposure to brands. It investigates consumers perception of this strategy, as
well
...
”
Call Number:
HF6161.B2
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3
Reputation management : the future of corporate communications and public relations
by
Langham, Tony
Published 2018
Emerald Publishing Limited
“
... and corporate communications. Featuring specially commissioned essays, as
well
as exclusive interviews...
”
Call Number:
HD59
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4
New directions in international advertising research
by
Taylor, Charles R.
Published 2002
JAI
“
... directions. It is aimed both at scholars who have an interest in international advertising research as
well
...
”
Call Number:
HF5823
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Classification: 659 - Advertising & public relations
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Collection: Emerald Business, Management and Economics eBook Collection Archive
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659 - Advertising & public relations
Language
English
4
Collection
Emerald Business, Management and Economics eBook Collection Archive
Author
Ivanova-Gongne, Maria
1
Koporcic, Nikolina
1
Langham, Tony
1
Mogaji, Emmanuel
1
Nyström, Anna-Greta
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Taylor, Charles R.
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