MPG.eBooks - Search Results

1

Advertising and differentiated products

by Heene, Aimé
Published 2001

Emerald

Subjects: “...Business & Economics / Strategic Planning / bisacsh...”

Read Now

2

Advertising in new formats and media : current research and implications for marketers

Published 2016

Emerald Group Publishing Limited

Subjects: “...Business & Economics / Advertising & Promotion / bisacsh...”

Read Now

3

Emotional appeals in advertising banking services

Published 2018

Emerald Publishing Limited

Subjects: “...Business & Economics / Marketing / General / bisacsh...”

Read Now

4

Case study research : core skill sets in using 15 genres

by Woodside, Arch G.
Published 2016

Emerald Group Publishing Limited

Subjects: “...Business & Economics / Management / bisacsh...”

Read Now

5

Public relations and the power of creativity : strategic opportunities, innovation and critical challenges

Published 2018

Emerald Publishing Limited

Subjects: “...Business & Economics, Public Relations / bisacsh...”

Read Now

6

Big ideas in public relations research and practice

Published 2019

Emerald Publishing Limited

Subjects: “...Business & Economics, Public Relations / bisacsh...”

Read Now

7

Customer experience innovation : how to get a lasting market edge

by Dew, Robert, Allen, Cyrus
Published 2018

Emerald Publishing Limited

Subjects: “...Business & Economics / Customer Relations / bisacsh...”

Read Now

8

New directions in international advertising research

by Taylor, Charles R.
Published 2002

JAI

Subjects: “...Business & Economics / International / Marketing / bisacsh...”

Read Now

9

Reputation management : the future of corporate communications and public relations

by Langham, Tony
Published 2018

Emerald Publishing Limited

Subjects: “...Business & Economics / Industries / Media & Communications / bisacsh...”

Read Now

10

Our future in public relations : a cautionary tale in three parts

by Kerrigan, Ken
Published 2020

Emerald Publishing Limited

Subjects: “...Business & Economics, Public Relations / bisacsh...”

Read Now

11

Developing insights on branding in the B2B context : case studies from business practice

Published 2018

Emerald Publishing Limited

Subjects: “...Business & Economics / Advertising & Promotion / bisacsh...”

Read Now

12

Digital PR

by Whatmough, Danny
Published 2018

Emerald Publishing Limited

Subjects: “...Business & Economics / Marketing / General / bisacsh...”

Read Now

13

Institutional investors' power to change corporate behaviour : international perspectives

by Young, Suzanne
Published 2013

Emerald

Subjects: “...Business & Economics / Business Ethics / bisacsh...”

Read Now

14

The AGM in Europe : theory and practice of shareholder behaviour

by Lafarre, Anne
Published 2017

Emerald Publishing Limited

“...Business, Economics and Legal scholars have all argued about the theoretical importance of annual...”

Narrow Search