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dewey-ones:"659 - Advertising & public relations"
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61
The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
by
Jordan-Meier, Jane
Published 2016
CRC Press
Call Number:
P96.M34
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62
Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Published 2023
Atlantis Press
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63
Our future in public relations : a cautionary tale in three parts
by
Kerrigan, Ken
Published 2020
Emerald Publishing Limited
Call Number:
HD59
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64
Big ideas in public relations research and practice
Published 2019
Emerald Publishing Limited
Call Number:
HD59
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65
Advertising in new formats and media : current research and implications for marketers
Published 2016
Emerald Group Publishing Limited
Call Number:
HF5826
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66
New directions in international advertising research
by
Taylor, Charles R.
Published 2002
JAI
Call Number:
HF5823
Read Now
67
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges
Published 2018
Emerald Publishing Limited
Call Number:
HM1221
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68
Customer experience innovation : how to get a lasting market edge
by
Dew, Robert
,
Allen, Cyrus
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.335
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69
Developing insights on branding in the B2B context : case studies from business practice
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.1255
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70
Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
Call Number:
HF6161.B2
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71
Case study research : core skill sets in using 15 genres
by
Woodside, Arch G.
Published 2016
Emerald Group Publishing Limited
Call Number:
Q180.55.M4
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72
Content is king : the complete guide to writing website content that sells
by
Briggs, Laura
Published 2024
Ascent Audio
Call Number:
HF5415.1265
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73
Entrepreneurial finance, crowdfunding, and language : from social to financial support
by
Capo, Francesca
,
Di Pietro, Francesca
Published 2024
Routledge
Call Number:
HG151.5
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74
A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding
by
Whitler, Kimberly A.
,
Mosley, Richard
Published 2024
MIT Sloan Management Review
Call Number:
HF5415.1255
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75
Decoding Digital Consumer Behavior : Bridging Theory and Practice
by
Pellegrino, Alfonso
Published 2024
Springer Nature Singapore
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76
Aligned : stakeholder management for product leaders
by
McCarthy, Bruce
,
Appel, Melissa
Published 2023
O'Reilly Media, Inc.
Call Number:
HD59.2
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77
Stakeholder management : winning stakeholder support and achieving your goals
by
Das, Sujatha
Published 2023
O'Reilly Media, Inc.
Call Number:
HD59.2
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78
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
Call Number:
HD59
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79
Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Published 2024
Springer Nature Switzerland
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80
Public relations as a creative industry
by
Estanyol Casals, Elisenda
Published 2023
Routledge
Call Number:
HD59
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659 - Advertising & public relations
658 - General management
190
330 - Economics
141
381 - Commerce
126
302 - Social interaction
72
331 - Labor economics
38
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37
006 - Special computer methods
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338 - Production
27
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25
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25
745 - Decorative arts
24
380 - Commerce, communications & transportation
16
670 - Manufacturing
13
741 - Drawing & drawings
13
650 - Management & auxiliary services
11
158 - Applied psychology
9
000 - Computer science, information & general works
8
740 - Drawing & decorative arts
7
001 - Knowledge
5
332 - Financial economics
5
170 - Ethics
4
011 - Bibliographies
3
153 - Mental processes & intelligence
3
303 - Social processes
3
352 - General considerations of public administration
3
025 - Library operations
2
368 - Insurance
2
005 - Computer programming, programs & data
1
070 - News media, journalism & publishing
1
155 - Differential & developmental psychology
1
174 - Occupational ethics
1
333 - Economics of land & energy
1
354 - Administration of economy & environment
1
620 - Engineering & allied operations
1
629 - Other branches of engineering
1
777 - [Unassigned]
1
800 - Literature & rhetoric
1
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Language
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Collection
O'Reilly
250
Springer eBooks 2005-
41
Emerald Business, Management and Economics eBook Collection Archive
14
JSTOR Open Access Books
3
Springer Book Archives -2004
2
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Oxford University Press
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Author
Gardner, Bill
11
Breakenridge, Deirdre
9
Fishel, Catharine M.
9
Scott, David Meerman
8
Solis, Brian
6
Ries, Al
5
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Trout, Jack
5
Carter, Brian
4
Butow, Eric
3
Geddes, Brad
3
Haydon, John
3
Miller, Michael
3
Ng, Deborah
3
Zimmerman, Jan
3
Anani-Bossman, Albert A.
2
Bates, Suzanne
2
Blankson, Isaac A.
2
Bollwitt, Rebecca
2
Chaney, Paul
2
Crain, Matthew
2
Davis, Harold
2
Diermeier, Daniel
2
Dunay, Paul
2
Einav, Gali
2
Fincanon, Jason
2
Gardner, Grover
2
Gerbarg, Darcy
2
Hellman, Anne
2
Horberry, Roger
2
Jacobson, Howie
2
Jarboe, Greg
2
Kreutzer, Ralf T.
2
Krueger, Richard
2
Lee, Kevin
2
Lee, Mordecai
2
Levy, Justin R.
2
Martínez-López, Francisco J.
2
Mitchell, Melanie
2
Moran, Mike
2
Mosley, Richard
2
Mudzanani, Takalani E.
2
Noam, Eli M.
2
Ozuem, Wilson
2
Pratt, Cornelius B.
2
Roberts-Bowman, Sarah
2
Romenti, Stefania
2
Seda, Catherine
2
Smith, Bud E.
2
Smith, Mike
2
Stareva, Iliyana
2
Sullivan, Luke
2
Willis, Michelle
2
Advertising Research Foundation
1
Aitchison, Jim
1
Allen, Cyrus
1
Allen, Juliann
1
Allen, Kevin
1
Alloza, Ángel
1
Ansell, Jeff
1
Appel, Melissa
1
Arnold, John Alan
1
Babka, Stefanie
1
Barger, Christopher
1
Barnett, Michael L.
1
Barsness, Todd
1
Bartel Sheehan, Kim
1
Baye, Michael R.
1
Benlian, Alexander
1
Bennett, Sam
1
Bhargava, Rohit
1
Bickerton, Matthew
1
Bickerton, Pauline
1
Black, Kris
1
Booth, David
1
Borkstrom, Amy O'Mara
1
Bouchikhi, Hamid
1
Brandegee, Robert C.
1
Bregman, Susan
1
Briggs, Laura
1
Brogniez, Jan
1
Brown, Melissa T.
1
Brown, Rob
1
Bruce, Duncan
1
Bruck, Peter A.
1
Brunner, Brigitta R.
1
Brüggemann, Philipp
1
Buchholz, Andrea
1
Busch, Rainer
1
Buss, Anna
1
Bussey, Cathy
1
Calcott, Lori
1
Campbell, Steven
1
Capo, Francesca
1
Carreras, Ana
1
Carreras, Enrique
1
Carrison, Dan
1
Caywood, Clarke L.
1
Cehrs, Adele
1
Cervellon, Marie-Cécile
1
Chase, Margo
1
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