Toggle navigation
Campus Access
About MPG.eBooks
Skip to content
Search Tips
Home
>
Search:
Language
English
Deutsch
Español
Français
Italiano
日本語
Nederlands
Português
Português (Brasil)
中文(简体)
中文(繁體)
Türkçe
עברית
Gaeilge
Cymraeg
Ελληνικά
Català
Euskara
Русский
Čeština
Suomi
Svenska
polski
Dansk
slovenščina
اللغة العربية
বাংলা
Galego
Tiếng Việt
Hrvatski
हिंदी
All Fields
Title
Person
Topic
ISBN/ISSN
Year
Collection
Advanced
Retain my current filters
dewey-ones:"659 - Advertising & public relations"
language:"English"
Showing
61
-
80
of
313
Search:
''
,
query time: 0.02s
Book List
0
Sort:
Relevance
Year Descending
Year Ascending
Author
Title
Read Now
61
The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
by
Jordan-Meier, Jane
Published 2016
CRC Press
Call Number:
P96.M34
Read Now
62
Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Published 2023
Atlantis Press
Read Now
63
Our future in public relations : a cautionary tale in three parts
by
Kerrigan, Ken
Published 2020
Emerald Publishing Limited
Call Number:
HD59
Read Now
64
Big ideas in public relations research and practice
Published 2019
Emerald Publishing Limited
Call Number:
HD59
Read Now
65
Advertising in new formats and media : current research and implications for marketers
Published 2016
Emerald Group Publishing Limited
Call Number:
HF5826
Read Now
66
New directions in international advertising research
by
Taylor, Charles R.
Published 2002
JAI
Call Number:
HF5823
Read Now
67
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges
Published 2018
Emerald Publishing Limited
Call Number:
HM1221
Read Now
68
Customer experience innovation : how to get a lasting market edge
by
Dew, Robert
,
Allen, Cyrus
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.335
Read Now
69
Developing insights on branding in the B2B context : case studies from business practice
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.1255
Read Now
70
Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
Call Number:
HF6161.B2
Read Now
71
Case study research : core skill sets in using 15 genres
by
Woodside, Arch G.
Published 2016
Emerald Group Publishing Limited
Call Number:
Q180.55.M4
Read Now
72
Content is king : the complete guide to writing website content that sells
by
Briggs, Laura
Published 2024
Ascent Audio
Call Number:
HF5415.1265
Read Now
73
Entrepreneurial finance, crowdfunding, and language : from social to financial support
by
Capo, Francesca
,
Di Pietro, Francesca
Published 2024
Routledge
Call Number:
HG151.5
Read Now
74
A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding
by
Whitler, Kimberly A.
,
Mosley, Richard
Published 2024
MIT Sloan Management Review
Call Number:
HF5415.1255
Read Now
75
Decoding Digital Consumer Behavior : Bridging Theory and Practice
by
Pellegrino, Alfonso
Published 2024
Springer Nature Singapore
Read Now
76
Aligned : stakeholder management for product leaders
by
McCarthy, Bruce
,
Appel, Melissa
Published 2023
O'Reilly Media, Inc.
Call Number:
HD59.2
Read Now
77
Stakeholder management : winning stakeholder support and achieving your goals
by
Das, Sujatha
Published 2023
O'Reilly Media, Inc.
Call Number:
HD59.2
Read Now
78
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
Call Number:
HD59
Read Now
79
Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Published 2024
Springer Nature Switzerland
Read Now
80
Public relations as a creative industry
by
Estanyol Casals, Elisenda
Published 2023
Routledge
Call Number:
HD59
1
2
3
4
5
6
7
8
9
10
11
Back
Narrow Search
Remove Filters
Clear Filter
Classification: 659 - Advertising & public relations
Clear Filter
Language: English
Year of Publication
From:
To:
Classification
659 - Advertising & public relations
658 - General management
190
330 - Economics
141
381 - Commerce
126
302 - Social interaction
72
331 - Labor economics
38
more ...
384 - Communications; telecommunication
37
006 - Special computer methods
35
338 - Production
27
300 - Social sciences
25
500 - Natural sciences & mathematics
25
745 - Decorative arts
24
380 - Commerce, communications & transportation
16
670 - Manufacturing
13
741 - Drawing & drawings
13
650 - Management & auxiliary services
11
158 - Applied psychology
9
000 - Computer science, information & general works
8
740 - Drawing & decorative arts
7
001 - Knowledge
5
332 - Financial economics
5
170 - Ethics
4
011 - Bibliographies
3
153 - Mental processes & intelligence
3
303 - Social processes
3
352 - General considerations of public administration
3
025 - Library operations
2
368 - Insurance
2
005 - Computer programming, programs & data
1
070 - News media, journalism & publishing
1
155 - Differential & developmental psychology
1
174 - Occupational ethics
1
333 - Economics of land & energy
1
354 - Administration of economy & environment
1
620 - Engineering & allied operations
1
629 - Other branches of engineering
1
777 - [Unassigned]
1
800 - Literature & rhetoric
1
see all ...
less ...
Language
English
Collection
O'Reilly
250
Springer eBooks 2005-
41
Emerald Business, Management and Economics eBook Collection Archive
14
JSTOR Open Access Books
3
Springer Book Archives -2004
2
MIT Press eBook Archive
1
more ...
Oxford Handbook Online
1
Oxford University Press
1
see all ...
less ...
Author
Gardner, Bill
11
Breakenridge, Deirdre
9
Fishel, Catharine M.
9
Scott, David Meerman
8
Solis, Brian
6
Ries, Al
5
more ...
Trout, Jack
5
Carter, Brian
4
Butow, Eric
3
Geddes, Brad
3
Haydon, John
3
Miller, Michael
3
Ng, Deborah
3
Zimmerman, Jan
3
Anani-Bossman, Albert A.
2
Bates, Suzanne
2
Blankson, Isaac A.
2
Bollwitt, Rebecca
2
Chaney, Paul
2
Crain, Matthew
2
Davis, Harold
2
Diermeier, Daniel
2
Dunay, Paul
2
Einav, Gali
2
Fincanon, Jason
2
Gardner, Grover
2
Gerbarg, Darcy
2
Hellman, Anne
2
Horberry, Roger
2
Jacobson, Howie
2
Jarboe, Greg
2
Kreutzer, Ralf T.
2
Krueger, Richard
2
Lee, Kevin
2
Lee, Mordecai
2
Levy, Justin R.
2
Martínez-López, Francisco J.
2
Mitchell, Melanie
2
Moran, Mike
2
Mosley, Richard
2
Mudzanani, Takalani E.
2
Noam, Eli M.
2
Ozuem, Wilson
2
Pratt, Cornelius B.
2
Roberts-Bowman, Sarah
2
Romenti, Stefania
2
Seda, Catherine
2
Smith, Bud E.
2
Smith, Mike
2
Stareva, Iliyana
2
Sullivan, Luke
2
Willis, Michelle
2
Advertising Research Foundation
1
Aitchison, Jim
1
Allen, Cyrus
1
Allen, Juliann
1
Allen, Kevin
1
Alloza, Ángel
1
Ansell, Jeff
1
Appel, Melissa
1
Arnold, John Alan
1
Babka, Stefanie
1
Barger, Christopher
1
Barnett, Michael L.
1
Barsness, Todd
1
Bartel Sheehan, Kim
1
Baye, Michael R.
1
Benlian, Alexander
1
Bennett, Sam
1
Bhargava, Rohit
1
Bickerton, Matthew
1
Bickerton, Pauline
1
Black, Kris
1
Booth, David
1
Borkstrom, Amy O'Mara
1
Bouchikhi, Hamid
1
Brandegee, Robert C.
1
Bregman, Susan
1
Briggs, Laura
1
Brogniez, Jan
1
Brown, Melissa T.
1
Brown, Rob
1
Bruce, Duncan
1
Bruck, Peter A.
1
Brunner, Brigitta R.
1
Brüggemann, Philipp
1
Buchholz, Andrea
1
Busch, Rainer
1
Buss, Anna
1
Bussey, Cathy
1
Calcott, Lori
1
Campbell, Steven
1
Capo, Francesca
1
Carreras, Ana
1
Carreras, Enrique
1
Carrison, Dan
1
Caywood, Clarke L.
1
Cehrs, Adele
1
Cervellon, Marie-Cécile
1
Chase, Margo
1
see all ...
less ...
Search Tools
Get RSS Feed
Share Search
https://ebooks.mpdl.mpg.de/ebooks/Search/Results?page=4&filter%5B%5D=dewey-ones%3A%22659+-+Advertising+%26+public+relations%22&filter%5B%5D=language%3A%22English%22&type=AllFields
Send by Email
×
Loading...