1 Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

2 Subjects: “...Business & Economics / Marketing / General / bisacsh...”

3 Table of Contents: “... and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics...”

4 Subjects: “...Internet marketing...”

5 Table of Contents: “...; Financial Success Metrics; Enmity from Non-Stakeholders; Passion and Engagement from Employees...”

6 “...Financial Times Prentice Hall books...”

7 “..." Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics...”

8 Table of Contents: “... Matter of Marketing -- Why Reputation Matters -- Building Reputation over Time -- Boots on the Ground...”

9 “... school points out in his insightful new book Reputation Rules."" -Michael Skapinker, Financial Times...”