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dewey-ones:"659 - Advertising & public relations"
language:"English"
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1
Decoding Digital Consumer Behavior : Bridging Theory and Practice
by
Pellegrino, Alfonso
Published 2024
Springer Nature Singapore
Table of Contents:
“
...
Evolution
of Marketing -- Digital Marketing: Overview and
Evolutions
-- Consumer Perceptions. How...
”
Read Now
2
Television Goes Digital
Published 2009
Springer New York
Table of Contents:
“
...The Changing Television Business -- Introduction: The Digital
Evolution
of Television -- TV...
”
Read Now
3
Corporate media production
by
DiZazzo, Raymond
Published 2013
Focal Press
Table of Contents:
“
...1. The corporate media
evolution
-- 2. The script -- 3. Preproduction : the plan -- 4. Production...
”
Call Number:
PN1992.94
Read Now
4
Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0
Published 2022
Springer Nature Singapore
Table of Contents:
“
...
Evolution
of Gig Economy: A Review -- Gig Workforce: A Saviour During COVID-19 Pandemic...
”
Read Now
5
Event marketing : how to successfully promote events, festivals, conventions, and expositions
by
Preston, Chris
Published 2012
John Wiley & Sons
Table of Contents:
“
...What is an event and what is event marketing? -- The
evolution
of event marketing -- The theory...
”
Call Number:
GT3405
Read Now
6
Global and multicultural public relations
by
Molleda, Juan-Carlos
,
Kochhar, Sarab
Published 2019
Wiley Blackwell
“
... the
evolution
, growth, and sophistication of public relations in countries and regions of the world. -Emergent...
”
Call Number:
HD59
Read Now
7
Transitioned Media : A Turning Point into the Digital Realm
Published 2010
Springer New York
Table of Contents:
“
... in the New Media Environment -- The
Evolution
of Cross-Platform Media Use in the United States: Insights from...
”
Read Now
8
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
by
Dempster, Craig
Published 2015
Wiley
“
... must evolve to keep pace with marketing's increasingly rapid
evolution
and capabilities."--...
”
Call Number:
HF5415.1265
Read Now
9
Ignition : superior communication strategies for creating stronger connections
by
Moseley, Matthew L.
Published 2021
Productivity Press
“
... an illuminating perspective on the
evolution
of human discourse, and shares important insights on interpersonal...
”
Call Number:
P90
Read Now
10
The business of influence : reframing marketing and PR for the digital age
by
Sheldrake, Philip
Published 2011
Wiley
“
... and execute strategy. And rather than technological
evolution
, we're plainly in the midst of a technological...
”
Call Number:
HF5415.1265
Read Now
11
The New World of Transitioned Media : Digital Realignment and Industry Transformation
Published 2015
Springer International Publishing
“
... in journalism, the
evolution
of video games, digital media and physical space, the mobile use trends, social...
”
Read Now
12
Visualizing Marketing : From Abstract to Intuitive
by
Kucuk, S. Umit
Published 2023
Palgrave Macmillan
“
... of the
evolution
of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need...
”
Read Now
13
The public relations handbook
by
Theaker, Alison
Published 2016
Routledge, Taylor & Francis Group
Table of Contents:
“
... -- revolution or
evolution
?; Part IV Shaping the future...
”
Call Number:
HD59
Read Now
14
Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Published 2024
Springer Nature Switzerland
“
... the
evolution
of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s...
”
Read Now
15
Beyond advertising : creating value through all customer touchpoints
by
Wind, Yoram
,
Hays, Catharine
Published 2016
John Wiley & Sons, Inc.
“
...--is the only way to stay relevant in such a quickly moving industry. Visualize the
evolution
of the advertising...
”
Call Number:
HF5823
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7
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