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dewey-ones:"659 - Advertising & public relations"
language:"English"
product_txtF_mv:"Springer eBooks 2005-"
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1
Broadband as a Video Platform : Strategies for Africa
Published 2014
Springer International Publishing
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2
State Aid for Newspapers : Theories, Cases, Actions
Published 2013
Springer Berlin Heidelberg
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3
The New World of Transitioned Media : Digital Realignment and Industry Transformation
Published 2015
Springer International Publishing
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4
Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
by
Ozuem, Wilson
,
Willis, Michelle
Published 2022
Palgrave Macmillan
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5
Ecommerce Reimagined : Retail and Ecommerce in China
by
Gai, Sharon
Published 2022
Palgrave Macmillan
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6
Social Media for Leaders : Your team can steer the boat but you need chart the course
by
Babka, Stefanie
Published 2023
Springer Fachmedien Wiesbaden
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7
Public Relations Management in Africa Volume 1 : Exploring Organisational Impact
Published 2023
Palgrave Macmillan
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8
Employee Engagement in Media Management : Creativeness and Organizational Development
by
Georgiades, Stavros
Published 2015
Springer International Publishing
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9
Marketing Communication Policies
by
Busch, Rainer
,
Seidenspinner, Margarete
,
Unger, Fritz
Published 2007
Springer Berlin Heidelberg
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10
The Global Cybercrime Industry : Economic, Institutional and Strategic Perspectives
by
Kshetri, Nir
Published 2010
Springer Berlin Heidelberg
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11
Media and Convergence Management
Published 2013
Springer Berlin Heidelberg
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12
Online Marketing
by
Kreutzer, Ralf T.
Published 2022
Springer Fachmedien Wiesbaden
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13
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Published 2022
Springer International Publishing
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14
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy : A Neo-Institutional Public Relations Perspective
by
Marschlich, Sarah
Published 2022
Springer Fachmedien Wiesbaden
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15
Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Published 2023
Atlantis Press
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16
CSR Communication in the Media : Media Management on Sustainability at a Global Level
Published 2023
Springer International Publishing
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17
Visualizing Marketing : From Abstract to Intuitive
by
Kucuk, S. Umit
Published 2023
Palgrave Macmillan
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18
Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023
Published 2023
Springer Nature Switzerland
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19
Next Stop Metaverse : A Quick Guide to Concepts, Uses, and Potential for Research and Practice
by
Kreutzer, Ralf T.
,
Klose, Sonja
Published 2023
Springer Fachmedien Wiesbaden
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20
Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement
Published 2023
Springer International Publishing
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659 - Advertising & public relations
658 - General management
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Language
English
Collection
Springer eBooks 2005-
Author
Anani-Bossman, Albert A.
2
Blankson, Isaac A.
2
Einav, Gali
2
Gerbarg, Darcy
2
Kreutzer, Ralf T.
2
Martínez-López, Francisco J.
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Mudzanani, Takalani E.
2
Noam, Eli M.
2
Ozuem, Wilson
2
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2
Willis, Michelle
2
Allen, Juliann
1
Babka, Stefanie
1
Benlian, Alexander
1
Bruck, Peter A.
1
Brüggemann, Philipp
1
Buchholz, Andrea
1
Busch, Rainer
1
Campbell, Steven
1
Chen, Fanyu
1
Diehl, Sandra
1
Friedrichsen, Mike
1
Gai, Sharon
1
Georgiades, Stavros
1
Gopalakrishnan, Badri Narayanan
1
Gupta, Ashish
1
Hoika, Jürgen
1
Jeseo, Vincent
1
Karmasin, Matthias
1
Karssen, Zeger
1
Klose, Sonja
1
Kotler, Philip
1
Kshetri, Nir
1
Kucuk, S. Umit
1
Kumar, V.
1
Lee, Voon Hsien
1
Ma, Xuejing
1
Marschlich, Sarah
1
Martinez, Luis F.
1
Meran, Renata
1
Mollenhauer, Jens-Peter
1
Murschetz, Paul
1
Mühl-Benninghaus, Wolfgang
1
Nayak, Rajkishore
1
Nguyen, Long Van Thang
1
O'Neill, Judith
1
Pearce, Philip L.
1
Pellegrino, Alfonso
1
Perera, Charitha Harshani
1
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1
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1
Portmann, Edy
1
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1
Rademacher, Lars
1
Ranfagni, Silvia
1
Roenpage, Olin
1
Schmidpeter, René
1
Schneider, Uli
1
Seidenspinner, Margarete
1
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1
Sigismondi, Paolo
1
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1
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1
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1
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Weder, Franzisca
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Wei, Chooi Yi
1
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William Choo, Keng Soon
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