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dewey-ones:"658 - General management"
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statistical »
statistics
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1
The metrics that marketers muddle
by
Bendle, Neil T.
,
Bagga, Charan K.
Published 2016
MIT Sloan Management Review
Subjects:
“
...Marketing
research
/
Statistical
methods
...
”
Call Number:
HF5415.13
Read Now
2
Modern analysis of customer surveys : with applications using R
by
Kenett, Ron
Published 2011
John Wiley & Sons
Subjects:
“
...Consumers /
Research
/
Statistical
methods
...
”
Call Number:
HF5415.335
Read Now
3
Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results
by
Freed, Larry
Published 2013
John Wiley & Sons
Subjects:
“
...Marketing
research
/
Statistical
methods
...
”
Call Number:
HF5415.335
Read Now
4
Big data marketing : engage your customers more effectively and drive value
by
Arthur, Lisa
Published 2014
John Wiley & Sons, Inc.
Subjects:
“
...Marketing
research
/
Statistical
methods
...
”
Call Number:
HF5415.13
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Classification: 658 - General management
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381 - Commerce
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658 - General management
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Language
English
4
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O'Reilly
4
Author
Arthur, Lisa
1
Bagga, Charan K.
1
Bendle, Neil T.
1
Freed, Larry
1
Kenett, Ron
1
Salini, Silvia
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