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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
by Stürze, Sascha, Hoyer, Markus, Righetti, Claudio, Rasztar, Matthias
Published 2022
“... pragmatism, with numerous concrete recommendations for decision makers...”Published 2022
Springer Fachmedien Wiesbaden
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by Helmold, Marc, Küçük Yılmaz, Ayşe, Flouris, Triant, Winner, Thomas
Published 2022
“... throughout the business value chain. It explains principles like Kaizen, Kata or Keiretsu in a pragmatic...”Published 2022
Springer International Publishing