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dewey-ones:"658 - General management"
product_txtF_mv:"O'Reilly"
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1
The handbook of strategic public relations and integrated marketing communications
by
Caywood, Clarke L.
Published 2012
McGraw-Hill
Table of Contents:
“
... of Integrated Marketing Communications -- Chapter
2
Communications Research: Foundational Methods -- Chapter 3...
”
Call Number:
HM1221
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2
En clave de marcas
by
Brujó, Gonzalo
Published 2010
LID
Table of Contents:
“
... importancia económica de las marcas --
2
. Los aspectos políticos y sociales de las marcas -- 3. Comprender el...
”
Call Number:
T325
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Collection: O'Reilly
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381 - Commerce
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658 - General management
380 - Commerce, communications & transportation
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384 - Communications; telecommunication
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659 - Advertising & public relations
1
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O'Reilly
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Bermúdez, Alejandro
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Brujó, Gonzalo
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Caywood, Clarke L.
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Clifton, Rita
1
Lafuente, Ana
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