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1
by Caywood, Clarke L.
Published 2012
McGraw-Hill
Table of Contents: “... of Integrated Marketing Communications -- Chapter 2 Communications Research: Foundational Methods -- Chapter 3...”
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2
by Brujó, Gonzalo
Published 2010
LID
Table of Contents: “... importancia económica de las marcas -- 2. Los aspectos políticos y sociales de las marcas -- 3. Comprender el...”