1 “... in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang...”

2 Table of Contents: “...?: Managing preexisting cultural perceptions and misconceptions -- 4. Cultural science: How neurological...”

3 “... examples of what works and what doesn't * Fascinating insights from behavioral and neurological research...”

4 “... ourselves and connect with brands and retailers. Neurological research even suggests that our brains...”

5 “... process, psychological and neurological theories of behavior, implementing statistical tools in survey...”

6