1

2 Subjects: “...cricket...”

3 Table of Contents: “... Revolution Looks Like from the Inside -- Chapter 2: Fireflies, Snowy Tree Crickets, and the New Science...”

4 “... to sports such as football, baseball, basketball, cricket or hockey are employed to illustrate the methods...”

5 “... about the pork and put a cricket on your fork!" and "Mealworms and spaghetti is food that makes you...”

6 Table of Contents: “... problems -- Dealing with excuses -- It's just not cricket -- A fucking monumental stuff-up -- Your feet...”

7 Table of Contents: “..." -- Ask for Permission -- Don't Fear the Crickets -- Talk Funny -- Find the Funny in Failure, Frustration...”

8 Table of Contents: “... for pioneeringbrands -- The Enigma of the Three C's-Culture, Cricket and Consumers -- The beginnings -- Consumer...”