1 Table of Contents: “...Part I: Re-framing the Strategy-Governance Conversation -- 1. ‘Thinking Born of Curiosity, Revolt...”

2 Table of Contents: “... of SMEs -- Born digitals: understanding the sustainable competitive advantage across different markets...”

3 “... Americans. Born out of academic interest in the slow food movement, the importance of local raw materials...”

4 “... observed phenomena to a vibrant field which can be and has been used to locate items as diverse...”

5 “... of this generation of talent that has been born on the iPhone and for whom gaming is second nature. Those in GenZ...”

6 Table of Contents: “... of the century, or just hype driven vanity-metrics? -- Traditional brands vs. born-digital brands: the case...”