MPG.eBooks - Search Results

1

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal

by Colon, Geoffrey
Published 2016

American Management Association

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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2

The digital crown : winning at content on the web

by Leibtag, Ahava
Published 2013

Morgan Kauffmann is an imprint of Elsevier

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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3

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position

by VanAuken, Brad
Published 2015

AMACOM

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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4

What great brands do : the seven brand-building principles that separate the best from the rest

by Yohn, Denise Lee
Published 2014

Jossey-Bass, A Wiley Brand

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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5

SPIKE your brand ROI : how to maximize reputation and get results

by Cehrs, Adele
Published 2015

Jossey-Bass, a Wiley brand

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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6

Hello, my name is awesome : how to create brand names that stick

by Watkins, Alexandra
Published 2014

Berrett-Koehler Publishers

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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7

The brand flip : why customers now run companies--and how to profit from it

by Neumeier, Marty
Published 2016

New Riders

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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8

Romancing the brand : how brands create strong, intimate relationships with customers

by Halloran, Tim
Published 2014

Jossey-Bass

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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9

The storytelling edge : how to transform your business, stop screaming into the void, and make people love you

by Lazauskas, Joe, Snow, Shane
Published 2018

John Wiley & Sons, Inc.

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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10

Conversation marketing : how to be relevant and engage your customer by speaking human

by Lund, Kevin
Published 2018

Career Press

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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11

The community manager's playbook : how to build brand awareness and customer engagement

by Perkins, Lauren
Published 2015

Apress, Distributed to the Book trade worldwide by Springer

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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12

The road to luxury : the evolution, markets and strategies of luxury brand management

by Som, Ashok, Blanckaert, Christian
Published 2015

John Wiley

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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13

True story : how to combine story and action to transform your business

by Montague, Ty
Published 2014

HighBridge Audio

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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14

Maximize your social : one-stop guide to building a social media strategy for marketing and business success

by Schaffer, Neal
Published 2013

Wiley

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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15

New brand leadership : managing at the intersection of globalization, localization, and personalization

by Light, Larry, Kiddon, Joan
Published 2015

Pearson Education

Subjects: “...Branding (Marketing) / Management...”

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16

Brand revitalization : creating a plan to win

by Light, Larry
Published 2010

Pearson Education Pub. as FTPress Delivers

Subjects: “...Branding (Marketing) / Management...”

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17

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them

by Light, Larry, Kiddon, Joan
Published 2016

Pearson Education

Subjects: “...Branding (Marketing) / Management...”

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18

When you and your customers make the products together

by Powell, Juliette
Published 2010

FT Press Delivers

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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19

The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

by Sgroi, Anthony
Published 2015

CRC Press

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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20

Employer branding for dummies

by Mosley, Richard, Schmidt, Lars
Published 2017

John Wiley & Sons

Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”

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