1 “... Professor of Marketing at the Department of Economics and Management at the University of Florence, Italy...”

2 Subjects: “...Organizational theory & behaviour / bicssc...”

3 Table of Contents: “...Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords...”

4 Subjects: “...Business & Economics / hilcc...”

5 Subjects: “...BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh...”

6 Table of Contents: “...Introduction to the theory of strategic communication -- Careers in strategic communication...”

7 Subjects: “...BUSINESS & ECONOMICS / Management / bisacsh...”

8 Subjects: “...BUSINESS & ECONOMICS / Business Communication / General / bisacsh...”

9 Table of Contents: “...What is an event and what is event marketing? -- The evolution of event marketing -- The theory...”

10 Table of Contents: “... on the communications offensive?; The men who stare at goats: the power of social media conspiracy theories; A rumour...”

11 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : Extracting valuable data from...”