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dewey-ones:"658 - General management"
dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"O'Reilly"
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1
Reputation strategy and analytics in a hyper-connected world
by
Foster, Chris
Published 2016
Wiley
Table of Contents:
“
...
Transactional
-- Chapter Four Breaking the Branding Sound Barrier: The Role of Reputation Strategy -- The Dark...
”
Call Number:
HD59.2
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2
Storyscaping : stop creating ads, start creating worlds
by
Legorburu, Gaston
,
McColl, Darren
Published 2014
John Wiley & Sons
“
... for the digital age that involves using stories to design emotional and
transactional
experiences for customers...
”
Call Number:
HF5823
Read Now
3
Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action
by
Bhargava, Rohit
Published 2012
John Wiley & Sons
“
... who to trust, what advice to heed, and which individuals to forge personal or
transactional
...
”
Call Number:
HB74.P8
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Bhargava, Rohit
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