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1
by Matejic, Nicole
Published 2015
John Wiley and Sons Australia, Ltd
Table of Contents: “... something! Just not anything ... ; Overexposed: why trashing your brand has never been easier; Hashtag...”
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2
Published 2023
Springer Nature Switzerland
Table of Contents: “... of the century, or just hype driven vanity-metrics? -- Traditional brands vs. born-digital brands: the case...”