1 Table of Contents: “... -- Segmenting the Market and Selecting a Target Market -- Segmenting the Market -- Selecting a Target Market...”

2 Table of Contents: “... Summary Chapter 7: Market Segmentation & Target Market Selection + China's Market Penetration Approach...”

3 Table of Contents: “... strategy -- Specializing with a market segmentation strategy -- Developing a market share strategy...”

4 “... and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice...”