1 Table of Contents: “... -- Segmenting the Market and Selecting a Target Market -- Segmenting the Market -- Selecting a Target Market...”

2 Table of Contents: “...Where You Go From HereStep 1: Market Segmentation; In This Step, You Will:; The Single Necessary...”

3 Table of Contents: “...How do I get started? Should I? -- Market segmentation -- A practical guide to primary market...”

4 Table of Contents: “... Summary Chapter 7: Market Segmentation & Target Market Selection + China's Market Penetration Approach...”

5 Table of Contents: “... Product -- Identifying the Best Market Segments for Disruption -- Methodology...”