Brand enigma : decoding the secrets of your brand

by Bruce, Duncan
Published 2008

Invention in PR

by Ritchie, Adam
Published 2023

Stakeholder management : winning stakeholder support and achieving your goals

by Das, Sujatha
Published 2023

Connective branding : building brand equity in a demanding world

by Fisher-Buttinger, Claudia
Published 2008

Semper Fi : business leadership the Marine Corps way

by Carrison, Dan, Walsh, Rod
Published 2005

The profit of kindness : how to influence others, establish trust, and build lasting business relationships

by Lublin, Jill
Published 2017

Web marketing that works : confessions from the marketing trenches

by Franklin, Adam, Jenkins, Toby
Published 2014

Success metrics : a multidimensional framework for measuring organizational success

by Klubeck, Martin
Published 2017