1 “... in an attempt to better understand our audience and specific demographic groups. Coupled with a richer...”

2 Table of Contents: “...: Digital grapevine; Big Brother, big data; Death of demographics, and marketing as a science; The precursor...”

3 Table of Contents: “...-WHY PEOPLE ROLL THEIR EYES WHEN THEY HEAR THE WORD "DIVERSITY" -- THE NEW DEMOGRAPHICS -- WORKING...”

4 “... conventions, and its fascinating demographics and statistics. She then teaches you step by step how...”