Digilogue How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...
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| Format: | eBook |
| Language: | English |
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Wiley
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, h |
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| Physical Description: | 1 online resource |
| ISBN: | 1118647939 9781118641408 9781299648494 1299648495 111864140X 9781118641392 1118641396 |