1 Table of Contents: “...PROFILE: Virginie Dercourt, Professor/Lecturer of Multicultural Branding IssuesCHAPTER FIVE: Twelve...”

2 “... yourself."--Adam Grant, professor at the Wharton School at the University of Pennsylvania and New York...”

3 “... powerfully-as he does in this thoughtful book." - Robert B. Reich, Professor of Social and Economic Policy...”

4 “... Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School I've seen...”

5 “... leader is to communicate powerfully-as he does in this thoughtful book."--Robert B. Reich, Professor...”

6 “..., Inc., professor at the University of Liverpool, and former managing director of R & D for the New York...”

7

8

9

10 “..., economics, health industry, and industrial engineering. Aliakbar Montazer Haghighi, PhD, is Professor...”

11

12