| Summary: | Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents. Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc This is a vital topic that has been sorely neglected. Jon's book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School I've seen Jon's talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould-breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. Michael Izza, Chief Executive ICAEW STRAPLINE: Clear information shows clear thinking, and clear thinking informs, influences and impresses. How often do you stare at uninviting and confusing presentations, notes, reports and information packs? And get nothing out of them? But it doesn't have to be like this. We can all produce amazingly clear work that has incredible impact -- if only we knew how. This book shows you how. Itis full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective. You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want
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