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dewey-ones:"381 - Commerce"
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1
Logo savvy : top brand-design firms share their naming and identity strategies
by
Chua, Perry
Published 2011
Rockport Publishers
Call Number:
HD59.2
Read Now
2
Sell your own
damn
movie!
by
Kaufman, Lloyd
Published 2011
Focal Press
Table of Contents:
“
... Yourself -- Chapter 4 Tools for Distributing Your Own
Damn
Movie or How to Be Like Troma and Kick Ass...
”
Call Number:
PN1995.9.M29
Read Now
3
Doing what matters : why it is so damn hard and so darn rewarding
by
Porras, Jerry I.
[FTPress Delivers]
Call Number:
HF5386
Read Now
4
Shareware heroes : the renegades who redefined gaming at the dawn of the Internet
by
Moss, Richard
Published 2023
Tantor Media, Inc.
“
... at the
dawn
of the internet takes listeners on a journey, from the beginnings of the shareware model...
”
Call Number:
GV1469.15
Read Now
5
Dynamic digital marketing : master your digital marketing goals and maximise your profits to grow your business
by
McGruer,
Dawn
Published 2020
Wiley
Table of Contents:
“
...The evolution of digital --
Dawn
of a new era -- Your digital journey -- Traditional V's digital...
”
Call Number:
HF5415.1265
Read Now
6
Data
Jujitsu
by
Patil, D. J.
Published 2012
O'Reilly Media
Subjects:
“
...
Data
mining / fast...
”
Call Number:
ZA4235
Read Now
7
Data
crush : how the information tidal wave is driving new business opportunities
by
Surdak, Christopher
Published 2014
AMACOM, American Management Association
Table of Contents:
“
...Cover; Contents; Foreword; Introduction; part one: What's Driving the
Data
Crush?; 1 Mobility...
”
Call Number:
HD30.2
Read Now
8
Data
driven : how performance analytics delivers extraordinary sales results
by
Dearborn, Jenny
Published 2015
John Wiley & Sons
Table of Contents:
“
... ...; Chapter 1: Playing the Blame Game; The Dangers of Making Decisions Without the Right
Data
, Part I: A Prime...
”
Call Number:
HF5438.4
Read Now
9
Data
driven : harnessing data and AI to reinvent customer engagement
by
Chavez, Tom
,
O'Hara, Chris
,
Vaidya, Vivek
Published 2019
McGraw-Hill Education
“
...The indispensable guide to
data
-powered marketing from the team behind the
data
management platform...
”
Call Number:
HF5415
Read Now
10
Oil, gas, and
data
: high-performance data tools in the production of industrial power
by
Cowles, Daniel
Published 2015
O'Reilly Media
Subjects:
“
...Big
data
/ fast...
”
Call Number:
HD9560.5
Read Now
11
Open
data
now : the secret to hot startups, smart investing, savvy marketing, and fast innovation
by
Gurin, Joel
Published 2014
McGraw-Hill Education
Table of Contents:
“
...Cover -- Open
Data
Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast...
”
Call Number:
HA36
Read Now
12
Big
data
marketing : engage your customers more effectively and drive value
by
Arthur, Lisa
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
...; Analytics Strategy;
Data
Strategy; Organizational Strategy; Technology Strategy; Chapter 7 Step Two: Tear...
”
Call Number:
HF5415.13
Read Now
13
Marketing
data
science : modeling techniques in predictive analytics with R and Python
by
Miller, Thomas W.
Published 2015
Pearson Education
Subjects:
“
...
Data
mining / fast...
”
Call Number:
HF5415
Read Now
14
Data
science that works : building impactful products for media clients
Published 2019
Data Science Salon
“
..."Presented by Lauren Lombardo, Senior
Data
Scientist at Nielsen. Products underpinned...
”
Call Number:
P96.T42
Read Now
15
Crowdsourcing and the democratization of
data
by
Biewald, Lukas
Published 2011
O'Reilly Media
“
..."Topics for any discipline that focuses on quantitative or technical
data
have always depended...
”
Call Number:
HD69.S8
Read Now
16
Data
mining techniques : for marketing, sales, and customer relationship management
by
Linoff, Gordon
Published 2011
Wiley
Table of Contents:
“
...What Is
data
mining and why do it? --
Data
mining applications in marketing and customer...
”
Call Number:
HF5415.125
Read Now
17
Data
science for business : what you need to know about data mining and data-analytic thinking
by
Provost, Foster
Published 2013
O'Reilly Media
Table of Contents:
“
...-friendly
data
representations; Representation of text for
data
mining -- Exemplary techniques: Bag of words...
”
Call Number:
QA76.9.D343
Read Now
18
DATA
-FIRST MARKETING : data-driven marketing in the age of analytics
by
DRISCOLL MILLER.
Published 2020
JOHN WILEY & Sons
Table of Contents:
“
...
Data
-- 4. Campaign Framework -- 5. Embracing
Data
-First -- Chapter 5 Step 1: Marketing-Business...
”
Call Number:
HF5415.13
Read Now
19
Data
Mining Techniques
by
Linoff, Gordon
,
Berry, Michael
Published 2018
Ascent Audio
Subjects:
“
...
Data
Mining...
”
Read Now
20
Data
-driven Retailing : A Non-technical Practitioners' Guide
by
Kerkhove, Louis-Philippe
Published 2022
Springer International Publishing
Subjects:
“
...
Data
Analysis and Big
Data
...
”
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Classification: 381 - Commerce
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381 - Commerce
658 - General management
453
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292
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105
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89
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72
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47
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26
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25
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17
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17
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15
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15
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15
158 - Applied psychology
14
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13
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9
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1
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1
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1
910 - Geography & travel
1
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646
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29
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3
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569
Springer eBooks 2005-
86
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6
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5
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
International Business Machines Corporation International Technical Support Organization
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2
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2
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2
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2
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2
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2
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2
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2
Laursen, Gert H. N.
2
Learnkart Technology Private Limited (Firm)
2
Linoff, Gordon
2
Mahajan, Vijay
2
Matthee, Machdel
2
McLeod, Lisa
2
Moorman, Christine
2
Morrow, Rich
2
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2
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2
Pappas, Ilias
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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