Data mining techniques for marketing, sales, and customer relationship management
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern b...
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| Format: | eBook |
| Language: | English |
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Indianapolis, Ind.
Wiley
2011
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| Edition: | 3rd ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems |
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| Physical Description: | 846 pages illustrations |
| ISBN: | 9781118087459 1118087453 9781118087503 111808750X 1280686197 9786613663139 9781280686191 111808747X 9781118087473 |