MPG.eBooks - Search Results - "statistical methods"

Search alternatives:
"statistical methods" » "statistics methods"

Cover Image

1

Marketing analytics roadmap : methods, metrics, and tools

by Rackley, Jerry
Published 2015

Apress, Distributed to the Book trade worldwide by Springer Science+Business Media New York

Subjects: “...Marketing / Statistical methods...”

Cover Image

2

DATA-FIRST MARKETING : data-driven marketing in the age of analytics

by DRISCOLL MILLER.
Published 2020

JOHN WILEY & Sons

Subjects: “...Marketing / Statistical methods...”

Cover Image

3

Modern analysis of customer surveys : with applications using R

by Kenett, Ron
Published 2011

John Wiley & Sons

Subjects: “...Surveys / Statistical methods...”

Cover Image

4

Probabilistic methods for financial and marketing informatics

by Neapolitan, Richard E.
Published 2007

Morgan Kaufmann Publishers

Subjects: “...Finance / Statistical methods / fast...”

Cover Image

5

The metrics that marketers muddle

by Bendle, Neil T., Bagga, Charan K.
Published 2016

MIT Sloan Management Review

Subjects: “...Marketing research / Statistical methods...”

Cover Image

6

Apache Spark solution for rank product

by Parsian, Mahmoud
Published 2015

O'Reilly

Subjects: “...Social networks / Data processing / Statistical methods...”

Cover Image

7

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results

by Freed, Larry
Published 2013

John Wiley & Sons

Subjects: “...Marketing research / Statistical methods...”

Cover Image

8

Big data marketing : engage your customers more effectively and drive value

by Arthur, Lisa
Published 2014

John Wiley & Sons, Inc.

Subjects: “...Marketing research / Statistical methods...”