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2 Table of Contents: “...PROFILE: Virginie Dercourt, Professor/Lecturer of Multicultural Branding IssuesCHAPTER FIVE: Twelve...”

3 Table of Contents: “... and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe...”

4 “... academic who was an Honorary Fellow of the Cambridge Judge Business School, Adjunct Professor at the Hult...”

5 “... contemporary economies across the industrially developped world in the 1970s. Professor Meade outlines...”

6 “..."Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained...”

7 “... the cornerstone of sound corporate strategy.'--Dr. Charlotte Mason, Department Head, Director, and Professor...”

8 “... advantage across markets. Written by Doctor William Putsis, a professor of marketing, economics...”

9 “..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”

10 “..., by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise...”

11 “... Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides...”

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14 “... in putting this essential book together.-Professor JC Larreche, InSEAD, Author of The Momentum Effect...”

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