1 Table of Contents: “... to Stand Out -- Proof of the Power of Stories -- Chapter Four: Be Distinct or Go Extinct -- Unless You...”

2 “... and disrupted customer behaviours. The large number of retailers that have gone out of business in recent years...”

3 “... provides a new framework for how to build a revenue organization as well as out-of-the-box creative answers...”

4 “..., it is a must-have resource for professionals and students. Readers can easily dip in and out of sections...”