1 Table of Contents: “...What is an event and what is event marketing? -- The evolution of event marketing -- The theory...”

2 “... must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."--...”

3 “... and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological...”

4 “...--is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising...”