Mastering marketing data science : a comprehensive guide for today's marketers

by Brown, Iain
Published 2024

Principles of marketing and e-commerce

by Lahiri, Isita, Ghosh, Sujit Kumar
Published 2012

When AI investments pay off in marketing

by Moorman, Christine, Hickey, Colleen
Published 2024

The innovative seller : keeping pace in an AI and customer-centric world

by Dunlap, Jake
Published 2024

100 proven ways to acquire and keep clients for life : the path to permanent business success

by Weylman, C. Richard
Published 2024

SALESFORCE SALES CLOUD : an implementation handbook : a practical guide from design to deployment for driving success in sales

by Townsend, Kerry
Published 2024

Pharma marketing management

by Srivastava, Vinita, Kishore, Jugal
Published 2024

Services marketing

by Rao, K. Rama Mohana
Published 2011

Marketing management : Indian cases

by Gupta, Prachi, Aggarwal, Ashita, Majra, Hufrish, Jacob, Isaac
Published 2024

Supply chain management : strategy, planning and operation

by Chopra, Sunil, Kalra, Dharam Vir, Dwivedi, Gourav
Published 2024

Sales and distribution management : decisions, strategies, and cases

by Still, Richard R., Cundiff, Edward W., Govoni, Norman A. P., Puri, Sandeep
Published 2024

Data analytics for marketing : a practical guide to analyzing marketing data using Python

by Diaz-Bérrio, Guilherme
Published 2024

You can't market manure at lunchtime : and other lessons from the food industry for creating a more sustainable company

by Ganzler, Maisie
Published 2024

Advertising, brands and consumer behaviour : the Indian context

by Ramesh Kumar, S., Krishnamurhty, Anup
Published 2024

International financial management : an analytical framework

by Siddaiah, Thummuluri
Published 2016