Bayesian statistics and marketing

by Rossi, Peter E., Allenby, Greg M., Misra, Sanjog
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Buyer personas : gain deep insight into your customers' buying decisions and win more business

by Kraus, Jim, Revella, Adele
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Principles of marketing

by Kotler, Philip, Armstrong, Gary, Balasubramanian, Sridhar, Agnihotri, Prafulla Y.
Published 2023

Fundamentals of digital marketing

by Bhatia, Puneet Singh
Published 2023

KEAP COOKBOOK : over 75 effective recipes for CRM optimization, marketing automation, and workflow mastery

by Bell, Michelle
Published 2024

Getting started with Salesforce CRM analytics : a beginner's guide to building interactive and complex dashboards

by Yu, Johan
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Architecting Salesforce Success : Quick Tips to Help You Kickstart Your Career As a Salesforce Architect

by Chaudhary, Amit
Published 2024