1 “... for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design...”

2 Table of Contents: “... that works for you -- Chapter 3. Workflow and In-House Dynamics -- 25 Find an emotional connection with your...”

3 “... that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional...”

4 “.... An experience is a physical and emotional connection between brand and customer throughout the relationship...”

5 “... combine big and thick data to understand human behavior, emotion, and language Which data sources...”