1 Table of Contents: “...-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting...”

2 “... on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple...”

3 Table of Contents: “... -- Impact of Categorizing Costs as Production versus Distribution Costs -- Online Accounting: Simple Revenue...”

4 Table of Contents: “... Isn't Only in Your Bank Account; It's Also in Your Head; Startups Are Fragile; What's in a Name?; You...”

5 “... the complex needs of an entire organization, taking into account the organization's business goals as well...”

6 “... Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account...”

7 “..., and evaluate products that take into account a multinational user base. Current UX books and resources don't...”