1 Table of Contents: “... -- file and find info fast with COTA -- A blue sky wrap up...”

2 Table of Contents: “..., Except When They Adjust the Meaning; 35 Use Clichés Only Once in a Blue Moon; 36 Avoid These Mistakes...”

3 Table of Contents: “... Strategy 13</p> <p>Value Proposition 17</p> <p>Win Themes and Discriminators 18</p> <p>Getting to Blue! 24...”

4 “...From Jessie Jackson to Eliot Spitzer, JetBlue to John Edwards, the news is filled with public...”